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The 10 Types of Craft Beer Drinkers

May 23, 2013 · by Oliver Gray

With an ever-increasing selection of high-quality beers available, well, pretty much everywhere, craft beer enthusiast are experiencing an age of taste enlightenment, a malt and hops renaissance clad in glass, bearing colorful, cleverly labeled heraldry. With so many options, it was inevitable that drinkers and drinking habits would naturally stratify, form groups based on behaviors and preferences and concentrations of alpha acids. I give you, distilled from the hot mash of beer culture, the ten archetypal craft beer drinkers. For the record, I’m some kind of mix between #4 and #9.

(Side note: I used the pronouns “he” and “his” for simplicity only, and am by no means suggesting this is a male-only thing. We’ll just assume that “guy” in this context is as gender malleable as “dude.” Everyone is a dude, male or female or equine or mythological.)

1. The Local

This guy drinks beer brewed in his home state, and maybe the bordering few states, exclusively. He’s a champion of the local craft scene, often espousing the local nanobrew that is climbing in popularity in a new brewpub two towns over or announcing what seasonals his favorite nearby brewery will be shipping out next. He doesn’t scoff at great beer from other places, but given the option, he’ll say “think locally, f*ck globally” every time. You can’t really be mad at him for it either; he’s a catalyst for brewing progress, keeping the smaller brew pubs alive, supporting the system at the roots, nourishing all those little guys with precious praise and dollars.

2. The Old Faithful

This guy has worked the same job for ten plus years, orders the same meal every time he goes to that same restaurant, and to absolutely no one’s surprise, always drinks the same beer every weekend from the comfort of a well-worn chair. It’s usually something pretty good: an IPA from an established brewery or a modern, well executed lager. But, like an old man stuck firmly in a rocking chair at a retirement home lamenting how the world “used to be,” he gets grumpy and dismissive if someone suggests he tries something new. He’ll likely drink that beer until he dies, or until the brewery goes under, at which point he’ll try to find a beer exactly like it which may be the only time in his life that he tries new beers.

3. The Critic

This guy is a roiling mess of negativity, who despite having downed some of the best beer in existence, cannot seem to say anything good about any beers. His rampant criticism of anything and everything beer related makes the people around him wonder if he actually likes beer at all, or if he just really likes to talk about how much he doesn’t like beer. He’s not uneducated, often correctly pointing out faults like over-hopping, high acidity, off flavors, and weak malt backbones. He’s probably tried more beers than most people who claim to “love/adore/admire” craft beer. But no one has ever seen him actually enjoying a beer. The day he does, the universe might implode.

4. The Appraiser

This guy is the antithesis of The Critic, who, despite tasting some stuff that a man stumbling through the desert dying of thirst would reject and wave off, loves pretty much everything that passes his lips. Even beers that could potentially be toxic or cause a severe allergic reaction; even bizarre beers, like that homebrewed rutabaga porter he tried last week; even beers that are stored and served in screw top two liter Mountain Dew bottles are OK in this guy’s world. If the beer really does taste awful, he’ll find something else to compliment, like the labeling or cool off-curlean blue of the bottle cap. When his drinking buddies say, “How can you drink this shit? Tastes like Scotch tape mixed with pureed owl pellets!” he’ll respond with, “Yea, a little bit I guess. But it’s definitely not the worst I’ve thing I’ve ever had!”

5. The Clueless One

This guy really wants to be part of the craft beer wave, really wants to fit in with all his friends at the bar on a Friday night as they take turns sipping from a sampler, but the combination of an unsophisticated palate and a possible learning disability keeps him from grasping the finer nuances of good beer. He’ll often ask, attempting to look beer-literate, if a lager is a pale ale, or if a stout is a hefeweizen. He means well, and seems to enjoy his beer, but can’t for the life of him keep styles or breweries straight. He once correctly identified an IPA and now that is all he will order, partly out of fear that people will realize he has no idea what he’s talking about, partly because he’s proud he finally got one right.

6. The Flavor Finder

This guy could be also be named “The Bullshitter.” His ability to identify flavors – many of which were not intentionally added to the brew – borders on paranormal. He’ll sniff at the settling head of an IPA and make verbal note of the subtle wafts of “raspberry, turmeric, and waffle batter.” He’ll take a sip and, swirling his tongue around his mouth, ask if you noticed the way the hops created “a dirty, rusty flavor” but “in a good way” then point out how the finish is like “molten cashews, cooked over a fire of pine needles and Brazilian rosewood.” The dude will claim to taste things humans can’t physically taste, like passion and eccentricity. If he is really tasting all of this stuff, there might be something really, really wrong with his tongue. Or maybe he’s about to have a stroke. No one knows.

7. The Beer Snob

Everyone knows one of these guys, the person not just happy to crack and pour and drink his beer, that guy who cannot control the urge to explain why the beers he drinks are vastly superior to the beers you drink. He’d never be caught dead with something less than 9.5% ABV, somehow equating alcohol content to quality. If it’s not a double or triple or Imperial version, he won’t even consider drinking it, as it is clearly below his refined tastes and standards. He spends his free time on BeerAdvocate and RateBeer writing short, overly-harsh and condescending reviews, always adding the note, “it’s no Old Rasputin” to the end of each. No one really likes this guy, but he thinks he’s doing the beer-drinking community a favor by ranting about the “impurity of large scale brewing” whenever he can.

8. The Beer Snob Snob

This guy has gotten all meta and is snobby about how snobby the beer snobs snob. He is the counter-culture backlash against the condescension that permeates the beer world, falling back on non-craft beers with lots of folk lore, like Pabst Blue Ribbon and National Bohemian. He wears square rimmed glasses, porkpie hats, and too-tight pants. This guy isn’t actually into beer for the sake of the beer, he just really, really likes to annoy people and say the word “irony” a lot. As soon as good beer isn’t cool anymore, it won’t be cool to like bad beer, which means it won’t be ironic to like any beer at all, and this guy will fade into mismatched, dub-step thumping obscurity.

9. The Comparer

This guy can’t help but compare the beer he’s currently drinking to every other beer he’s ever drunk. The first words out of his mouth after a virgin sip of a new (to him) brew, are always, “Hmm, this reminds me of…” It’s his mission to compile a mental database of every beer ever, to create connections between breweries, to be a walking, talking reference encyclopedia of craft beer. He’s actually great to have around if you’re trying to find new beers of a certain style to try, but otherwise his incessant obsession with categorization and beer hierarchy make him tough to hang out with. Never, ever, under any circumstance, unless you need to kill two or three hours, ask this guy what his favorite beer is. Trust me on that one.

10. The Brewbie

The new guy! The excited guy! The guy who just tried his first Stone Ruination IPA and just can’t stop talking about it! A new craft beer fan is born in the maternity wards of brewpubs every Friday night. This guy is usually overly enthusiastic, recommending every person try every beer ever, even if they’re underage, not a beer fan, or not even a human. He’ll go on about how IPAs are his favorite, no ambers, no pilsners, no stouts, no IPAs again; drunk on the new breadth of styles and flavors he’s just discovered, and also the beer itself. This guy tends to drink too much out of excitement, not realizing that his new beau is a good 2 or 3 or 5% ABV higher than the stuff he was drinking in college. No one gets mad when he gets a little out of hand though. His zeal and excitement remind us of ourselves when we first took a sip of that beer that turned casual drinker into enthusiast, and turned beer into art.

Homebrewd

“Milk is for babies. When you grow up you have to drink beer.” -Arnold Schwarzenegger

Craft and Draft: Writing and White Lightning

April 24, 2013 · by Oliver Gray

Some of the Jungian Collective Unconscious must have slithered into my brain on that day, about three years ago, when I was trying to come up with a name for this blog. I like to think I named this blog in the way most people name blogs: I randomly came up with something alliterative, convinced myself it was clever, gloated to myself about how clever it was, and then registered the domain.

But in choosing this name, I inadvertently formed a tributary that emptied into those ancient streams of whiskey, and tapped into a keg of ideas bigger than this little blog. I never really considered its meaning, all the latent unspoken truth in two words and a conjunction, until I’d been writing for a while. I never noticed that connection between writing and drinking that dripped into every post, my running themes, and my entire literary life.

We all know that many famous writers, historically, drank. Many current writers drink. Many unborn masters of literary prose, still swirling in the cosmic well of zygotes and potential, will drink. Alcohol is as natural as wanting to express and communicate ideas. As long as yeast eats sugar and paper eats ink, writers will drink and drinkers will write.

I drink. Not exactly a shock to anyone who reads this blog or knows me otherwise. In the harsh light of reality I probably drink too much, if you compared my intake to the recommendations of doctors, Surgeon Generals, or Mormons. But I don’t drink to dull any emotional pain, for there is very little pain in my life to dull. I don’t drink to escape an unfair world in which I have no control, for I’ve worked hard to be in control of my life.

I drink because I like the taste of alcohol. Ale, wine, whiskey, rum, et al. I’ve gotten to a point where “beer” is probably my favorite flavor. It really has nothing to do with the alcohol content, but more so with injecting my palette with pleasurable experience. I’d gnaw on beer flavored gum if it was available and wouldn’t get me fired for drinking (or chewing) on the job. I’ve eaten “energy bars” made from spent beer grain. I even pop hops into my mouth while I’m homebrewing, nibbling on pellets or chomping on cones.

But I also drink to experience an ephemeral connection to something older, something external myself. A fleeting glance at the infinite. A forbidden communion with greater truth that we pay for with a hangover. A way throw my brain out into the same world as Joyce and Hemingway and Poe, to see what they saw, to figure out why they were looking in the first place. In the same way many people pray to find their gods, to ascertain certain truths, to understand their lives and the universe, I genuflect at the altar of the nature deity, CH3CH2OH.

Glass in One Hand, Pen in the Other

What makes alcohol special? There are many other ways to alter one’s mind if that’s the goal: meditation, prayer, marijuana, mushrooms, opiates, exercise. But all of those things are hard to do while writing. Every tried to write while jogging? Believe me, it doesn’t work like you’d hope. A lot of other drugs require both hands or complete focus for a period of time, during which you can’t write. Alcohol sits and waits for you. It doesn’t mind that you’re neglecting it while typing away. It is your passive, quiet friend at the back of the party who you haven’t talked to for 2 hours, but who will still toss you a beer from the cooler when he sees you heading his way.

In addition to being legal and relatively cheap in most places, alcohol lends itself well to the physical aspects of the writing process. It takes time to form a good paragraph, craft a good metaphor, just like it takes time to tame a good single malt, to savor a good IPA. The glass goes down as the word count goes up. There is a direct connection between an increase in productivity and a decrease in liquid.

When you stop to take a moment to reread or to think of your next transition, you can take a sip, let the beer or wine or spirit lubricate the rusty metal of those mental gears. And then just as quickly as you picked the glass up it is back down, your fingers back on the keyboard, the next step in the delicate waltz of clicking and sipping.

And just like an idea takes time to congeal, to fully form into something effective and readable, the alcohol slowly, methodically creeps into your mind. Opiates and cannaboids hit your brain quickly and unforgivingly; you’ll go from sober to stoned too quickly for even your most energetic ideas to keep up. But alcohol, no, it is patient. It lets your ideas sprout wings as the buzz rolls in. You get drunk on creativity and the booze itself, nearly at the same time, as long as you’re not downing shots and shotgunning beers like a Frat boy during Greek Week.

Two sides, same coin

Those artistic types who drink, who appreciate the craft in equal balance with the crunk, seem to fall into two categories. The writers who drink to drown their demons, hide them from the world, and the writers who drink to let the demons loose, free them from their midnight cages.

The prior are the kinds of people who live on the teetering edge of debilitating stress. The kind who stagger down a fine, fine line between wanting and needing. These people constantly wage a war against their pasts, trying to forget or make sense of those unfair events, using alcohol as a way to quiet the manic buzz of painful history darting around their mind for just a minute so that they can create.

If you are like this, you’re in good company: James Joyce was a ball of neurosis, likening his favorite white wine to the lightning he feared. Tennessee Williams knocked back more than his fair share, trying to confront his sexuality in a time when such things were kept well behind closed closet doors.

But for every head there is a tail. The latter kind of writer embraces the blur, loves the lack of inhibition that comes from the warm and fuzzy ethanol bloat. These writers (including the one you’re reading right now) include the booze-fairy among their muses, letting the scents and bubbles and lacing mingle with and taint their pool of metaphors. These people find inspiration in the bottle and the bottom, often letting their minds wander into unexplored landscapes while firmly holding the hand of inebriation, discovering  things they probably wouldn’t have in the harsh burn of a sober morning.

If you’re one of these writers, you’re likely to meet Hemingway, Hunter S. Thompson, Faulker, and a ton of other famous writers who weren’t shy about their drinking habits, whenever you finally make it to that mead-filled greathall in Vallhalla.

Cursed Blessing

Disclaimer! It is not healthy to drink heavily. In fact it’s quite unhealthy if science is to be believed. Excessive drinking also leads to crappy writing, mainly because your fingers hit all the wrong keys and your eyes can’t really see the screen. Alcohol is a power that should be treated with respect, lest it consume you as you consume it. My father passed an adage on to me some years ago, a clever warning about the dangers of that one last beer: “The man takes a drink, the drink takes a drink, and the drink takes the man.”

There is a weird pervasive attitude in the world of art that a person must have a screwed up past or some ravenous personal demons to be successful. It sometimes goes as far as to suggest that the alcohol or drugs or other addictions were the reason for the success. They cite the great artists and authors, point out that some of the most perfect art was created by some of the most broken people. They claim the best memoir is built from a horrible childhood, and the best canvases are covered in just as much blood as paint.

I’m gonna have to go ahead and call bullshit on that. There are any number of successful people who lived either decidedly plain or otherwise happy lives. Like Erik Larson or David Sedaris or David Quammen. They still have plenty to say, wonderfully fresh ideas, and enjoy abundant, well-deserved respect.

Pain isn’t necessary. Helpful? Sure, maybe, for some people. Mandatory? Nah dude.

Alcohol is just another experience out there. One that a lot of creative types turn too, probably out of ease and access and history. One that can be fun or awful, that can enhance or destroy. It’s up to you as a person and an artist to decide how or when or if to use it. But remember to be reasonable. No one writes well hungover.

Remember Hemingway’s immortal words:

Write drunk, edit sober.

"I hate to advocate drugs, alcohol, violence, or insanity to anyone, but they've always worked for me." -Hunter S. Thompson

“I hate to advocate drugs, alcohol, violence, or insanity to anyone, but they’ve always worked for me.”
-Hunter S. Thompson

Sampler Surprise (Smuttynose and Heavy Seas)

March 26, 2012 · by Oliver Gray

My taste buds are always up for an adventure. Especially if that adventure includes hops and malted barely. I’ve plowed through my fair share of small craft samplers over the years, but never truly took the time to appreciate how good (and sometimes bad) the collections may be.

Until now.

Spring means Spring seasonals, most of which are citrusy and wheaty, which are juxtaposed to my normal beer-pallete, which is fickle and likes what it likes.

I decided to pick up two non-seasonal samplers that contained at least three of a beer I already liked, so I could at the very least enjoy one fourth of my purchase should the other nine turn out to be rancid.

Sampler #1: Smuttynose Variety Sampler

I tried my first Smuttynose (Pumpkin Ale) last fall, at the behest of my fellow beer enthusiast Justin. As one who has a voracious appetite of any combination of fruit and alcohol, I was eager to try it. Last fall alone, I tried nine new pumpkin ale varieties and I would place Smuttynose PA near the top of that list.

This sampler came all the way from Portsmouth, NH, which is the sister city to Nichinan, Japan. I don’t quite get the box or label art (maybe it’d make more sense if I was sitting on a porch of some old house in New Hampshire), but I’m not one of those weird snobs who turns his nose up at a beer based on the bottle it comes in.

The four beers in this sampler were (past tense, I drank them all):

-Smuttynose IPA (the flagship)
-Shoals Pale Ale (a heavy, highly hopped pale)
-Old Dog Brown Ale (a semi-sweet, nutty ale)
-Star Island Single (crisp, grassy, Belgian pale)

Left to right, order of enjoy-itude.

 Sampler #2: Heavy Seas Sunken Sampler

Clipper City Brewing Company of Baltimore, MD, is basically in my backyard. For those of you who don’t know Baltimore, the entire city is infused with nautical themes; an 1854 sloop-of-war (the USS Constellation) sits anchored in the harbor. I’m always a sucker for local beers, getting a giddy squeal of delight when I see “brewed in Maryland” on the label or packaging.

Heavy Seas, a pirate themed series of beers that boasts plenty of Chesapeake Bay charm. I’m sure any of these would make a marvelous match for some fresh blue crab. An additional gimmick with this sampler is that you’re given a mystery beer, marked with an iconic “X” on the box.

The names and label design of these brews is delightfully silly and clever:

-Gold Ale (a Beer World Cup 2010 winning crisp, pretty golden)
-Black Cannon IPA (a malty, hoppy, stouty IPA; this was the “mystery beer” in my case)
-Loose Cannon IPA (a traditional but abundantly hopped IPA)
-Classic Lager (a slightly sour and flavorful twist on a generic beer)

Arr, here be good beers.

Individual reviews to follow.

First up…Shoals Pale Ale!

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